Annual Report
2017/2018

ENDLESS

OPPORTUNITIES

MARKETING SINGAPORE TO THE WORLD

MARKETING SINGAPORE
TO THE WORLD

GLOBAL LAUNCH OF NEW DESTINATION BRAND PASSION MADE POSSIBLE

On 24 August 2017, STB and the Economic Development Board (EDB), together with the Ministry of Communications & Information (MCI), launched a new unified brand for Singapore. Marking a bold shift from previous ‘descriptive’ marketing campaigns, Passion Made Possible is an articulation of the collective Singapore spirit, what we stand for as a country and the promise it holds for its people and visitors. The new brand’s fresh and inspirational approach to foster deeper emotional connections between Singapore and international audiences received positive response from international media and trade partners.

Following the launch in Singapore, the Passion Made Possible brand was rolled out to 20 markets through a global marketing campaign, consumer activations, trade events and a series of industry partnerships.  The various brand films garnered close to 300 million video views to date2, and we received more than S$63 million3 worth of positive international media coverage.
2As of August 2018
3As of July 2018
GLOBAL AUDIENCE REACH
+555M
INTERNATIONAL MEDIA VALUE
>S$63M
BRAND FILMS
~300m
VIEWS

IN-MARKET LAUNCHES OF PASSION MADE POSSIBLE

Passion Made Possible was introduced at special activations at a few markets following its global launch in Singapore. In India, STB collaborated with St+art India Foundation to present the Singapore Weekender at the St+art Urban Art Festival held at the Sassoon Docks, one of Mumbai’s largest fish markets that was transformed into an exciting art, music and dance festival site. In China, pop star Stefanie Sun, the official Singapore Tourism Ambassador for Greater China, and Singapore brand personality Nathan Hartono, joined hands to introduce Singapore’s inspiring places to Chinese audiences. The Singapore Inside Out (SG:IO) showcases in Tokyo and Sydney brought together Singaporean and contemporary Japanese and Australian creative talents respectively.

EXPERIENTIAL MARKETING:PASSION TRIBES, PASSION TOURS & THE PASSION KITCHEN PROJECT

To highlight the relevance of the Passion Made Possible brand message and create customised experiences, STB identified seven Passion Tribes that grouped visitors based on their lifestyles, interests and reasons for travel. These seven tribes are Foodies, Collectors, Explorers, Action Seekers, Culture Shapers, Socialisers and Progressors.

To bring the brand alive, STB worked with tour operators to curate, refresh and create 24 Passion Tours to provide visitors with different kinds of experiences that align with their passions, interests and lifestyles. Examples include the Singapore Sidecars Vespa Tour for Explorers, Next Generation Hawker Food Tour for Foodies, Treasures of Kampong Glam: The Insider’s Tour for Collectors and Made in Singapore Tour for Progressors. Since the brand launch in August 2017, tour operators have seen a 10–35 per cent growth in take-up of the Passion Tours.

Taking the experiential approach further, STB partnered with hotels to create experiences based on unique concepts, such as the Village Hotels’ collaboration with local arts schools to design “Made-in-Singapore” rooms and Parkroyal on Pickering’s virtual reality app for tourists interested in eco and architecture related experiences.

Another initiative from the brand rollout was the Passion Kitchen Project which was showcased at several trade shows such as IMEX America in Las Vegas, IBTM World at Barcelona and several MICE events held in Singapore including ITB Asia. The 4D virtual reality simulation gave potential visitors a rare and immersive behind-the-scenes experience of what went on in the kitchens of four Singapore restaurants that served up Malay, Chinese, Indian and Mod-Sin (fusion) cuisines. Visitors found the experience refreshing and exciting as they were able to smell, touch and taste 32 different spices and ingredients, and even bring home a spice pack.

MARKETING & DIGITAL
PARTNERSHIPS

Forging marketing and digital partnerships has been an important component of our work. In 2017 we continued such collaborations to extend our marketing reach.

PARTNERSHIPS TO BOOST VISITOR ARRIVALS

  • STB, Changi Airport Group (CAG) and Singapore Airlines (SIA) Partnership.
    This ongoing partnership will jointly invest S$34 million over three years to promote inbound travel to Singapore. CAG, SIA and STB also launched the second edition of the Singapore MICE Advantage Programme (SMAP), an initiative that seeks to provide a differentiated and seamless Singapore business event experience for MICE organisers and visitors. Enhancements to this programme, which included new and improved benefits, helped to secure 70 business events. The Free Singapore Tour for transit passengers was also refreshed, bringing over 70,000 visitors on an exploration of Singapore.
  • New SIA In-flight Safety Video.
    As part of the STB-SIA S$10 million, three-year agreement signed in June 2017, SIA unveiled a new in-flight safety video that conveys safety instructions through a journey across familiar landmarks, such as Boat Quay, The Intan Peranakan Home Museum, Haji Lane and the River Safari.
  • STB, CAG and Australia Qantas Partnership.
    The three parties inked a partnership that includes, amongst other things, joint marketing campaigns in Australia, the United Kingdom and Southeast Asia to promote travel on Qantas services via Singapore to raise destination awareness and boost international visitor arrivals.
  • CAG-STB Partnership.
    This S$4.5 million, one-year collaboration continued to support marketing efforts in Chinese and Indonesian tier two cities to drive more visitor arrivals to Singapore. One of the initiatives from this partnership is the launch of an online training portal for Chinese trade agents.

DIGITAL COLLABORATIONS

  • STB signed a Memorandum of Understanding with Tencent,
    a Chinese tech titan, to jointly promote Singapore on Tencent’s various platforms. A ZoukOut live-streaming event on Tencent’s social media platform, QQ, with complementary influencer engagements and Augmented Reality, attracted more than 1.8 million young Chinese viewers. Tencent also helped STB deepen our understanding of Chinese visitors by analysing user trends, and build brand awareness amongst potential Chinese tourists.
  • STB’s three-year Memorandum of Understanding with Grab
    offers visitors the option of using the GrabPay mobile wallet at popular tourist locations to minimise the inconvenience of withdrawing cash or changing currency. To support Singapore’s Smart Nation efforts towards contactless payment, Grab will use STB’s Tourism Information and Services Hub to enable selected tourism businesses to integrate its tools into their own digital platforms, and offer its services to STB’s partners in the MICE industry.
To support Singapore’s Smart Nation efforts towards contactless payment, Grab will use STB’s Tourism Information and Services Hub to enable selected tourism businesses to integrate its tools into their own digital platforms, and offer its services to STB’s partners in the MICE industry.

IN-COUNTRY
MARKETING

Australia
2017 saw a recovery in visitor arrivals from Australia, the market’s first uptick since 2014. This recovery came on the back of a strong growth in Australian outbound travel and greater flight connectivity to Singapore from cities such as Brisbane, Melbourne and Sydney.

Over the past three years, STB has focused on driving trade cultivation and increasing its marketing efforts. A greater focus on Queensland and Victoria has paid off as visitor arrivals from these two Australian states grew seven per cent over 2016.  A targeted approach to draw more visitor traffic during lull periods and weekends also helped to increase visitor numbers outside of the traditional peak travel periods.
China
STB Greater China increased its marketing efforts in 2017, expanding into more tier two cities, rolling out tactical promotions with both traditional travel agents and digital partners in tier one and two cities, and launching Singapore’s new Passion Made Possible destination brand in Beijing.

STB also continued its successful collaborations with a number of online travel agents (Ctrip, Tuniu, Fliggy, Mafengwo and Tongcheng) and non-travel related players (Dianping, Tencent, WeChat) to reach out to Chinese travellers within the unique Chinese digital ecosystem.

In September, STB embarked on a four-month activation with Dianping, a lifestyle portal and mobile application widely used by Chinese consumers, to promote Singapore’s new Passion Made Possible destination brand and Singapore travel products. By deploying the Dianping app and an interactive game, STB successfully engaged with some 45,000 users.
Europe
Visitor arrivals from all of the top 10 European source markets grew in 2017 despite market uncertainties, contributing to record visitor arrivals and tourism receipts. Visitor arrivals from the UK crossed the half million mark for the first time, while Germany, France and Russia posted healthy growth of 4.1 per cent, 2.6 per cent and 13.8 per cent respectively. STB Europe will continue to tap on Europe’s economic recovery, growing interest in travel to Asia, and the increase in air and sea connectivity to Singapore to build on this growth.

The new Passion Made Possible brand was launched in the European cities of London and Berlin. In London, the new brand was launched at London Cocktail Week, the world’s largest cocktail festival, with a Passion Made Possible booth at the festival village in Spitalfields Market, featuring local cocktail bar Nutmeg & Clove, and artist-chef Ms Janice Wong. In Germany, the new brand was launched at ITB Berlin 2018, the world’s largest travel trade show. STB Frankfurt hosted key industry partners and stakeholders at the Singapore Evening, which featured local talents such as mixologist Vijay Mudaliar and chef Nixon Low.
STB Europe also launched several new marketing initiatives, such as partnerships with cruise intermediaries like Imagine Cruising to develop pre- and post-cruise packages comprising bespoke in-destination experiences to increase length of stay and drive spend. With the launch of low cost carrier Norwegian Airlines’ new direct service from Gatwick airport in the UK to Singapore, joint marketing campaigns were rolled out to increase our market share. Business development efforts were also enhanced across key European cities to capture the MICE segment, which led to an increase in Meetings & Incentives visitors from Europe in 2017.
Visitor arrivals from the UK crossed the half million mark for the first time, while Germany, France and Russia posted healthy growth of 4.1 per cent, 2.6 per cent and 13.8 per cent respectively.
India
2017 saw India move up a spot to third place among Singapore’s key visitor arrival source markets. Singapore’s new Passion Made Possible destination brand was launched in India through a series of media partnerships, including NDTV and ScoopWhoop, and joint marketing promotions with key travel trade partners such as Thomas Cook, SOTC, MakeMyTrip and Travel Tours. The year also saw STB become the first national tourism organisation to partner Paytm, a leading e-commerce and digital wallet service provider, promoting Singapore’s tourism offerings on its mobile app.  
In November, STB collaborated with St+Art India Foundation on a Singapore Weekender Art Festival in Mumbai featuring art installations, exhibits and dance performance by seven Singapore talents. Working with Impresario Restaurant Group’s Culinary Director Gresham Fernandes, Singapore Chef Bjorn Shen from Artichoke served up Singapore-inspired food in a secret dinner for the who’s who of Mumbai society and the Group’s Social outlets in Mumbai.

India also continues to be Singapore’s top source market for cruise passenger arrivals, with a 25 per cent growth in the number of Indian cruise passengers in 2017 over 2016.
Indonesia
Indonesia continues to be an important source market for Singapore, registering a two per cent growth in visitor arrivals in 2017.

STB Indonesia launched Passion Made Possible with a collaboration between two budding Indonesian artists and a Singaporean street artist, Ceno2. The three artists collaborated to create a new wall mural painting in Kampong Glam, infusing both Singapore and Indonesian elements into their final artwork. The collaboration brought Passion Made Possible to life by presenting the artists an opportunity to learn and co-create from one another, fulfilling their passion on a bigger platform. A film that documented the collaboration generated positive reactions and helped STB Indonesia successfully seed the campaign messages locally.  
The opening of STB’s 21st regional office in Surabaya has enabled us to meaningfully engage in-market travel partners and consumers in the region, and further grow visitor arrivals and spending from Surabaya, neighbouring cities such as Malang and others in East Java as well as cities in Eastern Indonesia including Bali and Makassar. Overall, visitor arrivals from the region has registered healthy growth. As STB intensifies and widens its outreach in more tier two cities in Indonesia, we expect visitor arrivals to continue to grow in 2018.
Japan
Japan arrivals grew by 1.1 per cent to 793,000, the first positive growth after three years of decline. The growth was largely due to the opening of two new direct air links in Hiroshima and Okinawa and STB Japan’s partnerships with Japanese trade for nationwide sales promotions, intensive media campaigns timed with the new destination brand launch.

STB Japan forged a one-year strategic partnership with JTB Corp, which was also historic as it is the first time JTB Corp has done so with a national tourist organisation. The collaboration was on JTB’s Destination of the Year Campaign for Singapore, which was successfully concluded with total package sales of over 128,000 pax, exceeding the campaign target of 90,000 pax, and S$4 million in International Media Value.

Japan was also the first overseas launch market of Passion Made Possible after it was unveiled in Singapore. At the market launch event, Saitoh Takumi was named the first ‘Singapore Tourism Ambassador’ for Japan. As one of the most recognisable actors in Japan, Saitoh Takumi’s popularity secured prime features on Singapore in a number of prominent media titles across broadcast and print. Concurrently with the brand launch in Japan, Singapore: Inside-Out Tokyo, a contemporary creative showcase, made a great impact upon the market. The two events together generated over S$3.7 million of International Media Value on Singapore.

STB Japan also pursued innovative partnerships with lifestyle brands beyond the travel industry, in order to drive greater awareness and relevance amongst our Japanese audiences. One example is a collaboration with renowned fashion label ‘Yohji Yamamoto’ on a series of designs that drew inspiration from the multi-cultural aspects of Singapore.
Concurrently with the brand launch, Singapore: Inside-Out Tokyo, a Singapore’s contemporary creative showcase, made a great impact upon the market.
Myanmar
With the rise of the middle class across Southeast Asia, the region presents immense untapped potential. STB has been investing in Myanmar as one of the emerging visitor sources that will grow in prominence as an outbound tourism market. Registering a 28 per cent growth trajectory in 2017, Myanmar broke previous arrival records and inched upwards to be within Singapore’s top 17 visitor markets.

STB’s engagement of the Myanmar market has been particularly significant, given notable milestones over the past few years including the bilateral visa waiver in December 2016 which is expected to spur long-term visitor growth between Myanmar and Singapore. Given Singapore’s compelling qualities as a family and lifestyle destination, STB forged partnerships with Myanmar media and key influencers in a bid to continue to raise its destination profile. The annual Singapore Festival, a mall-based consumer event and travel fair that showcases Singapore’s offerings, was held in September. While leisure continues to be the main purpose of visit to Singapore, there has been a marked growth in demand for Myanmar visitors who come to Singapore for business, Board Meetings and Corporate Incentive Travel. To this end, STB launched the inaugural Singapore-Myanmar Incentive Travel Forum (SMIF) in July 2017, as an open forum and platform for Myanmar MICE industry stakeholders to discuss the trends, potential and challenges faced by the sector.

Over the next few years, STB will continue to invest and build more breadth and depth to its engagements in Myanmar, including deepening our business networks in the cities of Yangon and Mandalay. The Singapore Travel Specialist programme was launched in early-2018, to enable more in-market travel partners to market Singapore with greater expertise and effectiveness. The annual Singapore Festival will also return in a different format that will be a tangible exemplification of Passion Made Possible, anchored in collaborative efforts between influencers from Myanmar and Singapore.
South Korea
South Korea arrivals hit a record 631,000 visitors, registering a growth rate of 11 per cent. The growth came on the back of a strong post-Zika recovery coupled with long public holidays.

In tandem with the launch of Passion Made Possible, STB Korea partnered several travel agents, including Hana Tour, Mode Tour and Interpark Tour, on strategic branding leveraging online and broadcast media, out-of-home advertising, and tactical partnerships to extend the reach of the brand to the Korean target audience.

Riding on Hallyu (the Korean wave), STB Korea partnered Hanjin Travel on a 12-episode Singapore travel series with popular K-pop girl group, TWICE. The series was well-received, achieving over 4.5 million online views.

STB Korea has also been focusing its public relations and marketing efforts on the secondary market of Greater Busan, working with key media, travel agent partners and airlines to drive greater awareness of Singapore and promote travel packages. This partly contributed to the strong growth of the Greater Busan market, with visitor arrivals increasing by 17 per cent in 2017.
STB’s engagement of the Myanmar market has been particularly significant, given notable milestones over the past few years including the bilateral visa waiver in December 2016 which is expected to spur long-term visitor growth between Myanmar and Singapore.
United States
The US registered the highest-ever visitor arrivals and tourism receipts in 2017, due mainly to better-than-expected growth in the US economy and improved connectivity from the addition of non-stop flights.

STB focused on forging various brand partnerships to target the increasingly important Early Careers traveller segment. Currently the largest segment in the American workforce, this group comprises employed singles or couples, generally aged between 25 and 34. They tend to focus more on experiences rather than material consumption.

Initiatives from recent brand partnerships include a collaboration with the US’ fastest-growing on-demand transportation service, Lyft, and the popular music discovery platform, Pandora, which appeals to Early Careers in the West Coast. In conjunction with SIA’s non-stop flights from San Francisco, the tie-up with Lyft surprised unsuspecting Lyft passengers in San Francisco with a free trip to Singapore if they answered a series of questions correctly. The partnership with Pandora offered a dedicated Singapore station consisting of tracks by Singaporean artistes such as The Sam Willows and Charlie Lim.
Vietnam
Arrivals from Vietnam grew 13 per cent to reach a record high of 531,000 visitors, reaching Singapore’s top 10 source markets for the first time. As Vietnamese visitors enjoy shopping in Singapore for its wide product range, quality and competitive prices, and in particular branded goods due to the assurance of quality and authenticity, STB continued to market retail options to Vietnamese visitors.

With Vietnam outbound travel expected to grow over the next few years due to increasingly competitive airfares and greater flight options, STB will be injecting more marketing and trade engagement efforts to attract more Vietnamese visitors to Singapore.

TRANSFORMING THROUGH
TECHNOLOGY AND DATA

To keep pace with technological disruption, STB is embarking on a journey of technological transformation.

TOURISM INFORMATION AND SERVICES HUB (TIH)

STB successfully rolled out the TIH, a one-stop portal for tourism and travel-related content and services to provide more up-to-date information about our tourism offerings. It is the first of its kind in the world.

The platform aggregates tourism content and information on travel-related services that is then made available to any local or international stakeholder through application programming interfaces (APIs). The APIs allow industry stakeholders to power their own apps or websites with the latest content and smart services from TIH, enabling stakeholders to create content for instant syndication to millions of visitors to Singapore.  

SINGAPORE TOURISM ANALYTICS NETWORK (STAN)

The Singapore Tourism Analytics Network (Stan) is a powerful data analysis system that stores, tracks and analyses visitor data to provide insights into travel behaviours and preferences. This in turn enables both STB and service providers to tailor products to meet the needs and preferences of our visitors, making their experience in Singapore more memorable, and encouraging return visits.

Although currently available for internal use, STB has since entered into data partnerships with industry members such as Sentosa Development Corporation, Gardens by the Bay, Wildlife Reserves Singapore and Expedia. Over time, STB plans to roll out Stan in phases to external stakeholders.
The Singapore Tourism Analytics Network (Stan) is a powerful data analysis system that stores, tracks and analyses visitor data to provide insights into travel behaviours and preferences.

BUILDING INDUSTRY
COMPETITIVENESS

STB launched several initiatives in 2017 to support the development of an innovative and competitive tourism industry.

ENCOURAGING TECHNOLOGY ADOPTION

To encourage greater technology adoption amongst industry stakeholders, STB worked with the Singapore Hotel Association (SHA) and the National Association of Travel Agents Singapore (NATAS) to launch the first-ever Tourism Innovation Challenges for the hotel and travel agent industries respectively.

These innovation challenges involved crowd-sourcing for innovative technology solutions to help hotels and travel agents address their problems, drive productivity and improve customer experience. Both challenges received strong support from industry stakeholders and solution providers.
  • Hotel Innovation Challenge
    After crowd-sourcing solutions from technology vendors to address key pain points within the hotel industry, 18 solutions were awarded STB grants, and more than 30 pilot hotels will partner these vendors to develop and trial the solutions in areas such as artificial intelligence, Internet-of-things, robotics and facial recognition.
  • Travel Agents Innovation Challenge
    From this first-of-its-kind initiative for the travel agent industry, five solutions were awarded STB grants, with eight pilot travel agents coming on board to co-develop and test solutions in chatbots, data analytics and tour operations.

BUILDING A STRONG TALENT PIPELINE

Building a strong talent pipeline continues to be a critical piece of STB’s work to ensure the sustainability of the tourism industry.
  • Hotel Careers Campaign
    To increase awareness of the diverse range of careers and progression opportunities in the hotel industry, STB collaborated with the Singapore Hotel Association (SHA) and stakeholders within the industry to launch a three-year Hotel Careers Campaign. Themed the “Business of Happiness”, the campaign aims to improve public perception of a career in the hotel industry and inspire young Singaporeans to join the hospitality sector.

    Two initiatives under the Campaign have been launched so far:

    • In October 2017, STB partnered 22 hotels for the Open Hotels Weekends to provide an insider’s look at the hotel industry. Intended for interested job applicants and the public to find out more about the challenging yet fulfilling work that goes on in a hotel, the event received more than 850 participants over the two weekends.

    • From December 2017 to March 2018, a 10-day Work for a Stay programme was launched to expose tertiary students and jobseekers to the day-to-day work operations and culture of the hotel industry. Shortlisted individuals received a training allowance and a one-night hotel stay upon completing the programme. The event was well-received, with more than 1,000 applications across 26 participating hotels.
  • Earn and Learn Programme
    In 2017, STB continued to support the Earn and Learn Programme under the SkillsFuture initiative. Participation increased 31 per cent from the previous year, with 97 ITE and Polytechnic students enrolled in the programme in 2017. Launched in 2016 to induct Singaporean talents into the tourism sector, the programme combines on-the-job-training, projects and mentoring with classroom and online learning.

CULTIVATING A PRO-BUSINESS ENVIRONMENT

  • Amendments to the Travel Agents Act and Travel Agents Regulations
    The Ministry of Trade and Industry (MTI) and STB introduced amendments to the Travel Agents Act and Travel Agents Regulations to positive reception.

    Pro-business changes, such as the deregulation of walking and cycling tours, will encourage the development of more differentiated and innovative offerings for tourists and locals and add vibrancy to our tourism landscape. At the same time, the amended Act and Regulations have also enhanced consumer protection and strengthened the regulatory framework to ensure industry sustainability.

INSPIRING MARKETING INNOVATION

  • Marketing Innovation Programme
    To inspire innovative ways of marketing Singapore, STB launched the inaugural Marketing Innovation Programme in April 2017. STB received 44 applications from businesses across a wide range of industries and supported three innovative marketing campaigns from AccorHotels, Millennium Hotels and Resorts, and Wildlife Reserves Singapore. These campaigns demonstrated the strongest potential of telling a great Singapore story to enhance Singapore’s destination appeal. Each chosen campaign received a dollar-for-dollar matching award of up to S$300,000 to amplify its distribution.

CAPABILITY BUILDING

  • STB Marketing Conference 2018
    STB’s inaugural Marketing Conference brought 400 attendees from STB, its partner agencies and industry stakeholders together to learn and discuss what an ever-evolving marketing world means for brands today. The STB Marketing Conference is one of the initiatives under the STB Marketing College, which strives to cultivate a community of learning that engages, inspires and develops best-in-class tourism marketers.

TRAVEL AGENTS LICENSING AND REGULATORY REVIEW – “DON’T TRAVEL BLUR, TRAVEL SURE” CAMPAIGN

STB launched two new public education campaigns to promote greater awareness among Singaporeans on the necessary precautions they should take to protect themselves against unforeseen circumstances when booking their holiday.

The first campaign, which ran in 2017, saw the return of a renowned character, Justice Bao, with the catchphrase “You think, I thought, who confirm?”. The second campaign was launched in 2018 and brought back popular Singapore drama serial, The Unbeatables.

The public message “Don’t Travel Blur, Travel Sure” was introduced, supported by “Sunny the Sotong” the campaign mascot and the hashtag #DontTravelBlurTravelSure.

To connect the campaign messages with Singaporeans, the two campaigns featured re-dubbed snippets of Justice Bao and The Unbeatables. Leveraging nostalgia and humour through the use of dramatic scenes from the shows, the videos highlighted the three steps that travellers should take to avoid unforeseen travel mishaps: purchase travel insurance, read the terms & conditions of their travel product and check if their travel agent is licensed.

ENHANCING DESTINATION
ATTRACTIVENESS

VIBRANT EVENTS CALENDAR

Singapore was host once again to an exciting series of branded events, including renewed prominent local and world-class events, all of which have contributed to Singapore’s vibrant tourism scene. STB also continued to support the development of home-grown events. Collectively, these support STB’s robust multi-pronged events strategy to enhance Singapore’s destination attractiveness.

1. ANCHORING BRANDED EVENTS

  • Disney-branded marquee events
    STB entered into a three-year partnership with The Walt Disney Company (Southeast Asia) in March 2017 to co-create and anchor Disney-branded events in Singapore. The STB-Disney partnership is Disney’s first collaboration with a national tourism organisation in Southeast Asia. Besides cementing Singapore’s position as a family-friendly destination, the partnership with Disney helps to profile Singapore’s attractions and precincts, and supports local event organisers and SMEs in growing their businesses and enhancing their capabilities.

    In 2017, STB and Disney jointly worked on two marquee events:

    May the 4th Festival
    This was the first Disney-branded event which kicked off the three-year partnership between STB and Disney. Held over 4 – 6 May 2017 at Gardens by the Bay, the festival drew 63,000 unique visitors (of which almost 44 per cent were foreign) and generated S$3.6 million worth of international media coverage. Key highlights included a Star Wars run that attracted 15,000 runners (11 per cent foreign visitors) and Southeast Asia’s largest lightsaber installation, the “SaberTrees”.

    Star Wars: Experience the Force
    Held at Orchard Road and the Singapore Toy, Game & Comic Convention (STGCC), Star Wars: Experience the Force featured first-in-Southeast Asia exclusive experiences and installations, such as Padawan Training at ION Orchard, and Kylo Ren’s Tie-Fighter installation.

    • Orchard Road (1 – 10 September 2017): Amongst the merchandise, fun and games, there was also a virtual reality experience for fans to interact with droid BB-8. Part of STB’s initiatives to rejuvenate Orchard Road and encourage visitor spend, this retail-driven event drew more than 78,000 unique visitors.

    • Singapore Toy, Game & Comic Convention (9-10 September 2017): The highly popular convention at Marina Bay Sands featured a dedicated Star Wars Zone with larger-than-life vehicle replicas, games and merchandise. The entire event attracted almost 28,000 unique visitors.
  • Ultimate Fighting Championship Fight Night Singapore
    To reach out to the growing base of mixed martial arts in the region, STB supported the Ultimate Fighting Championship (UFC) Fight Night. After a three-year absence, the world’s premier mixed martial arts organisation returned to the city and took centre stage at the Singapore Indoor Stadium in June 2017. Singapore is the exclusive Southeast Asian destination for UFC Fight Night until 2020.
  • International Champions Cup Singapore
    Top-class live sporting action does not come better than the International Champions Cup (ICC), one of the biggest pre-season football tournaments. In a four-year deal with Catalyst Media Group to host the highly-anticipated event from 2017 to 2020, Singapore is the ICC’s only stop in Southeast Asia. Football fans came together at the National Stadium for the inaugural edition of ICC Singapore in July 2017 to catch the action from European football giants Chelsea, Bayern Munich and Inter Milan.
  • Formula 1® Singapore Grand Prix
    Over 10 years, the Formula 1® Singapore Grand Prix has attracted more than 450,000 international visitors to Singapore and generated about S$1.4 billion in tourism receipts. The event’s only night race also showcased Singapore to over 780 million international broadcast viewers. The Formula 1® Singapore Grand Prix was renewed for another four years till 2021.
STB also continued to support the development of home-grown events. Collectively, these support STB's robust multi-pronged events strategy to enhance Singapore's destination attractiveness.

2. GROWING LOCAL EVENTS

  • Christmas on A Great Street
    A perennial-favourite, the 2017 edition of Christmas on A Great Street – themed “Endless Wonder” – was enhanced as part of ongoing Orchard Road rejuvenation efforts. Its 34th edition saw the first-ever Great Christmas Village that housed over 20 pop-up booths and experiential zones, and a Christmas countdown party. In addition, Christmas on A Great Street contributed to greater street level vibrancy with curated concepts such as the duplex Haagen-Dazs and SK-II pop-up stores.
  • Christmas Wonderland
    Held at Gardens by the Bay, the festival’s fourth edition spanned 57,000sqm and featured enhanced and new consumer experiences such as the first-in-Asia debut of Circus Abyssinia, a gourmet dining experience curated by SAVOUR Events, Asia’s largest Santa Grotto, and Singapore’s largest outdoor skating rink specially brought in from Switzerland.
  • Singapore Toy, Game & Comic Convention
    The annual Singapore Toy, Game & Comic Convention (STGCC) celebrated its 10th anniversary at the Marina Bay Sands Expo and Convention Centre. The convention had a wide range of exhibitors, entertainment events and items, and featured 406 product brands.

3. DELIVERING NEW EVENTS

  • “YAYOI KUSAMA: Life is the Heart of a Rainbow” exhibition
    Held at National Gallery Singapore from June to September 2017, the hugely popular “YAYOI KUSAMA: Life is the Heart of a Rainbow” exhibition drew more than 235,000 visitors. Singapore was the first Southeast Asian country to host a major exhibition of works by iconic artist Yayoi Kusama.
  • MICHELIN Guide Street Food Festival 2017
    A sold-out event, the world’s first MICHELIN Guide Street Food Festival gathered 15 Michelin-starred restaurants and celebrated Bib Gourmand eateries in one location. The star-studded line-up of dining establishments included Hong Kong Soya Sauce Chicken Rice & Noodle, Wedang, The Song of India and Shoukouwa, each showcasing their interpretation of local street favourites at value-for-money prices.
  • Flashbang
    A fresh home-grown concept, Flashbang is a pop-up creative event that took place at the Grange Road car park in Dec 2017. The event featured neon light art installations, music performances and retail and F&B offerings, providing an immersive experience for visitors. Flashbang was part of the ongoing efforts to introduce new concepts in the Orchard Road precinct, contributing to the year-end festive ambience.
  • Children’s Biennale
    The inaugural Children’s Biennale was held at National Gallery Singapore and attracted over 286,000 visitors during its four-month run. It featured up to 10 interactive showcases and activities, advocating creative imagination and encouraging independent exploration.

NEW EXPERIENCES AT THE INTEGRATED RESORTS

MARINA BAY SANDS

  • Spectra, a new entertainment experience featuring a state-of-the-art outdoor light and water show, was unveiled in June. The multimedia extravaganza, featuring innovative water fountain technologies, takes viewers on a four-act journey, beginning with Singapore’s multi-cultural origins and ending with a glimpse into its future as a global city and beacon of innovation.
  • Digital Light Canvas, an interactive digital art permanent attraction, was launched at The Shoppes at Marina Bay Sands in December. Commissioned to multi-award winning Japanese art collective teamLab, this multi-sensory attraction immerses visitors in an imaginative world of digital art. Visitors can use their smartphones to project preprogrammed 3D objects onto a 14-metre tall light sculpture featuring teamLab’s proprietary 4D vision display technology, and physically interact with the dynamic LED floor to generate special effects.

RESORTS WORLD SENTOSA

  • The Maritime Experiential Museum at Resorts World Sentosa re-opened in December 2017 after an extensive nine-month overhaul. The only one of its kind in Singapore, the revamped attraction is dedicated to exploring the iconic Maritime Silk Route, featuring 15 thematic galleries with visual projections, multimedia shows, and interactive hands-on exhibits. Visitors can also relive seafarers’ perilous experiences at the immersive multi-sensory Typhoon Theatre and Pirate Encounter.
  • Celebrated Japanese Chef Masayasu Yonemura launched Teppan by Chef Yonemura at Resorts World Sentosa in December. Famous for his Michelin-starred restaurant in Kyoto, this brand new teppanyaki concept is his first outpost outside of Japan, and also his first establishment in the world featuring a three-in-one theatrical dining concept that combines the artistry and showmanship of teppanyaki, cocktail mixology and flambé desserts.

CRUISE

Singapore continues to actively engage its ASEAN counterparts to establish Southeast Asia as a cruising destination for the world.  
  • Singapore-led ASEAN Collaboration to Develop Vibrant Cruising Region
    On 25 January 2018, ASEAN leaders endorsed the ASEAN Declaration on Cruise Tourism at the ASEAN Tourism Forum 2018 in the Thai city of Chiang Mai. As the ASEAN lead coordinator for cruise development, Singapore led the Declaration, which outlines ASEAN’s commitment to develop cruise tourism in Southeast Asia through improving clarity in cruise policies and regulations, greater efficiency in administration, and refining business practices.

    The number of cruise passengers in Southeast Asia is expected to reach 4.5 million by 20354, a ten-fold increase from 2016. The rise in ship deployments, in response to consumer demand, is expected to spur further advancements in port and destination infrastructure and spin off benefits for local tourism stakeholders across the region.
  • Home-porting of Genting Dream
    The year-round, home-porting of Dream Cruises’ Genting Dream from 2017 to 2020 makes it the largest vessel ever to be based year-round in Singapore. Featuring a diverse suite of leisure options on-board, Genting Dream will offer cruises from Singapore to destinations such as Kuala Lumpur, Phuket and North Bali. It is expected to boost Singapore’s reputation as a top family destination and underscore its appeal as the cruising gateway to Southeast Asia.
4Projections by Bermello Ajamil and Partners Inc; Report on Cruise Development in Southeast Asia 2017

RETAIL

In 2017, STB continued to work closely with industry partners to build a dynamic retail industry and ensure Singapore remains an appealing shopping destination for tourists.
  • Great Singapore Sale (GSS)
    GSS 2017 introduced new innovations to enhance its appeal to shoppers. Riding on developments in digital technology, the Singapore Retailers Association (SRA) launched a new app called Gospree, which consolidated deals and promotions from more than 200 merchants island-wide. Downloaded more than 34,000 times, Gospree gave shoppers convenient access to deals and promotions anytime on the go.
  • Dover Street Market Singapore
    We welcomed the launch of this renowned multi-label concept store in July 2017. Located at Dempsey Road, the store is Dover Street Market’s fourth outlet in the world after London, Tokyo and New York.
  • Design Orchard
    A ground-breaking ceremony was held in October 2017 to commemorate the start of construction of Design Orchard, which is located in the heart of Orchard Road. Design Orchard is a tripartite effort by STB, Enterprise Singapore (then-SPRING Singapore) and JTC to showcase home-grown brands, nurture local design talents, and provide an authentic and differentiated retail experience for locals and visitors alike. Design Orchard is scheduled to open in early 2019.
  • Jeweluxe Singapore
    A curated exhibition of jewellery, timepieces and design, Jeweluxe Singapore was launched in October 2017. Supported by STB’s Kickstart Fund, the event promoted and showcased independent jewellery designers and watchmakers to today’s discerning audience. Featuring jewellery designers like USA’s Kimberly MacDonald, whose jewellery has been adorned by Hollywood celebrities, and five independent watchmakers from the Académie Horlogère des Créateurs Indépendants, the event attracted some 13,000 attendees to its inaugural edition.
Riding on developments in digital technology, the Singapore Retailers Association (SRA) launched a new app called Gospree, which consolidated deals and promotions from more than 200 merchants island-wide.

NEW HOTELS

More than 20 new hotels entered the Singaporean hotel scene in 2017, providing more choices for locals and travellers.
  • Andaz Singapore
  • Courtyard by Marriott
  • InterContinental Singapore Robertson Quay
  • Mercure Singapore on Stevens
  • Novotel Singapore on Stevens
  • Park Hotel Farrer Park
  • Sofitel Singapore City Centre
  • Yotel Singapore

MICE

In maintaining and elevating Singapore’s status as a top city for MICE and business events, Singapore successfully secured and hosted a diverse range of notable business events. In 2017, some of these events were:
  • IEEE Global Communications Conference 2017
    inaugural in Asia, the conference was held outside the United States for the first time in 15 years;
  • VitaFoods Asia 2017
    held in Singapore for the first time and the largest edition to date in terms of size and attendance;
  • Singapore FinTech Festival 2017
    the largest Fintech festival in the world in 2017; and
  • Asia-Pacific Academy of Ophthalmology Congress 2017
    the largest ophthalmology event in the Asia Pacific region returned to Singapore after more than a decade.
Singapore was also the Asia-Pacific’s Top Convention City for the 15th consecutive year, as conferred by the International Congress and Convention Association (ICCA). In the Union of International Associations (UIA) global rankings, Singapore was the Top Meeting City in Asia for 10 consecutive years.

The pipeline of MICE events was bolstered in 2017 by significant event wins. These include:
  • YPO EDGE 2018
    Singapore became the only city in Asia-Pacific to host this flagship event twice.
  • Herbalife Extravaganza 2018 and Amway India Annual Leadership Summit 2018
    both of which are large-scale incentive events.
  • Rotary International Convention 2024
    the largest association congress secured to date with 24,000 overseas attendees expected to gather in Singapore.
  • World Congress of Anaesthesiologists 2024
    the 2024 edition will be the first time the meeting is held in Singapore and Southeast Asia. The meeting is expected to be Singapore’s largest medical congress, with 8,000 to 10,000 delegates over six days.
  • International Luxury Travel Market Asia Pacific 2018
    a by-invitation-only event that brings together suppliers and buyers of luxury travel experiences.
  • Industrial Transformation Asia Pacific 2018 - a HANNOVER MESSE event
    an inaugural advanced manufacturing event that expects to gather more than 10,000 attendees over three days.
  • Money 20/20 Asia 2018 and Asia Pacific 2018, and World Conference on Lung Cancer 2020
    thought-leadership events that attract international visitors.

ENHANCING VISITOR EXPERIENCE

New Tax Refund Initiatives

STB supported two new initiatives to improve visitors’ tax refund experience in Singapore. The world’s first mobile app for visitors to process tax refunds was launched in 2017 by Singapore-based Tourego (short for Tourist Refund on the Go). On top of that, Alipay was also introduced as an additional mode of tax refunds for Chinese visitors. In a first for shopping malls in Singapore, Global Tax Free partnered ION Orchard to launch a Global Tax Free counter for tax refund queries and issuance of tax refund tickets for its affiliated merchants.

CALENDAR
OF EVENTS

APR
2017
MICHELIN GUIDE SINGAPORE STREET FOOD
Held at the Coliseum at Resorts World Sentosa, Singapore’s first-ever MICHELIN Guide Street Food Festival featured the delightful multi-ethnic culinary specialities of 15 Michelin-starred restaurants and Bib Gourmand eateries.
HSBC SINGAPORE RUGBY SEVENS
Rugby fans enjoyed two days of high-energy sport and entertainment as the world’s top 16 international Rugby Sevens teams battled for the championship at the National Stadium.
MAY
2017
HARI RAYA LIGHT-UP 2017
The annual Hari Raya Light-up at Geylang Serai bustled with visitors thronging the bazaar which offered festive décor, clothing, and traditional Muslim eats including street food, snacks and other treats. The 2017 light-up also featured a traditional kampong house and sampan, motifs inspired by the concepts of community and homecoming.
CHILDREN’S BIENNALE
Southeast Asia’s first Children’s Biennale transformed the National Gallery Singapore into an immersive playscape filled with interactive artworks, installations and activities for the young and young-at-heart. The inaugural edition, which ran from 20 May to 8 October, attracted more than 286,000 visitors.
CHILDREN’S SEASON AT THE NATIONAL MUSEUM OF SINGAPORE: CONNECT THE DOTS
As part of Children’s Season 2017, the National Museum of Singapore featured “Connect the Dots”. Themed "Connections", the exciting line-up of art, culture, heritage and educational programmes included hands-on activities, storytelling sessions, theatrical performances and film screenings, to inspire, engage and educate young audiences.
JUN
2017
GREAT SINGAPORE SALE
Organised by the Singapore Retailers Association (SRA), the 66-day annual shopping event included roving events in key shopping precincts like Orchard Road and Marina Bay which added fun and buzz for shoppers.
UFC FIGHT NIGHT
Organised by the world’s premier mixed martial arts (MMA) organisation UFC, the event returned to Singapore after it was last held in 2014. Headlined by former UFC Women’s Bantamweight Champion, Holly Holm and former title challenger, Bethe Correia, the event, held at the Singapore Indoor Stadium, garnered an attendance of more than 8,000 people.
ULTRA SINGAPORE
The second edition of ULTRA SINGAPORE featured two days of pulsating performances by top DJs, underground players and local talents. The outdoor electronic music festival is part of the global Ultra Music Festival extravaganza.
YAYOI KUSAMA EXHIBITION
Held at the National Gallery Singapore, Japanese avant-garde artist Yayoi Kusama’s blockbuster exhibition “Life is the Heart of a Rainbow” was her first major museum showing in Southeast Asia. The 2,000sqm showcase, featuring more than 120 artworks from the 1950s till the present, attracted more than 235,000 people over its three-month run. It set a new visitorship record for the museum.
JUL
2017
SINGAPORE FOOD FESTIVAL 2017
With food trails and art performances inspired by food, the Singapore Food Festival 2017 served up a wide variety of culinary creations from famous chefs and hawkers and food-related experiences.
INTERNATIONAL CHAMPIONS CUP SINGAPORE
Football fanatics unite! Singapore is the exclusive Southeast Asian host of this highly-anticipated tournament series, which brings the best in club football to venues across the world. The 2017 edition in Singapore featured English Premier League leaders Chelsea, German Bundesliga giants Bayern Munich and Italian Serie A’s Inter Milan.
AUG
2017
SINGAPORE NIGHT FESTIVAL 2017
Held in the heart of Singapore’s Bras Basah arts district, the 10th edition of this nocturnal extravaganza continued to lure huge crowds with spectacular performances, light art installations and hands-on activities for participants of all ages.
SEP
2017
GRAND PRIX SEASON SINGAPORE 2017
Incorporating the Formula 1® Singapore Grand Prix, Grand Prix Season Singapore 2017 saw 10 days of non-stop action, on and off the race tracks. Singapore’s biggest sporting extravaganza delivered a high-octane party weekend with thrilling night racing and star-studded acts, as well as specially curated lifestyle offerings and events.
SINGAPORE TOY, GAME AND COMIC CONVENTION
Marking its 10th anniversary this weekend at Marina Bay Sands, the annual Singapore Toy, Game & Comic Convention featured exhibitors, game demos, stage performances, and meet-and-greet sessions with famous comic book sketch artists. The two-day event attracted more than 50,000 visitors.
HALLOWEEN HORROR NIGHTS® 7
Universal Studios Singapore (USS) continued to up the scare ante with the seventh edition of Halloween Horror Nights. It featured 500 scare actors from 15 countries, five haunted houses, two scare zones, two live shows, an all-new live-action zombie laser tag experience, and intense thrill rides.
OCT
2017
BNP PARIBAS WTA FINALS SINGAPORE PRESENTED BY SC GLOBAL
The fourth edition of the most prestigious tournament in professional women’s tennis played to a record 133,000 fans. As part of the WTA Finals’ suite of lifestyle offerings, the WTA Finals Gala Evening showcased a collaboration of Singapore’s most creative talent in fashion, music and theatre, while the Backstreet Boys made its only stop in Asia to kick-start the WTA Finals, and performed to a sold-out stadium.
DEEPAVALI LIGHT-UP 2017
Little India is the epicentre of the annual Deepavali celebrations, and the 2017 light-up did not disappoint with spectacular street lights, a street parade and a busy market offering jewellery, traditional snacks, sarees and ornamental decorations.
SINGAPORE WINE FIESTA 2017
The largest outdoor wine fair in Singapore, this four-day event featured winemakers from around the world, exclusive wine tastings, masterclasses, live performances, and other exciting activities.
SINGAPORE FASHION WEEK 2017
Supported by the Council of Fashion Designers of America, Singapore Fashion Week 2017 returned to the Lion City with dazzling designer debuts, headliners and a Fashion Tech Summit. The fashion event drew more than 50 designers from 11 Asian countries including top names such as Jason Wu, Laichan and Yoyokulala.
JEWELUXE SINGAPORE
A curated exhibition focusing on jewellery and timepieces, new event Jeweluxe Singapore was launched in October 2017 featuring 68 independent jewellery brands and watches.
NOV
2017
SINGAPORE FINTECH FESTIVAL
Organised by the Monetary Authority of Singapore, in partnership with The Association of Banks in Singapore and in collaboration with SingEx Holdings, the second Singapore FinTech Festival built on the success of the inaugural edition and drew more than 30,000 participants from over 100 countries, making it the largest FinTech Festival in the world.
SINGAPORE RIVER FESTIVAL 2017
With its theme of “Turn Up The River”, the third year of the Singapore River Festival featured an exciting line-up of new activities, including the biggest-ever display of light-emitting diode (LED) kites, a light-projection rave party, live music entertainment and an outdoor dance floor. Supported by more than 100 businesses within the Clarke Quay, Robertson Quay and Boat Quay precincts, the event attracted more than 140,000 locals and tourists.
CHRISTMAS ON A GREAT STREET 2017
Organised by the Orchard Road Business Association (ORBA), Christmas on a Great Street returned to Orchard Road for its 34th year from 11 Nov 2017 to 1 Jan 2018. The highly popular event featured new experiences like the Great Christmas Village with booths and carnival rides, and a Christmas countdown party.  
DEC
2017
ZOUKOUT 2017
In its 17th year, Asia’s highly-anticipated dance music festival attracted 40,000 partygoers from around the world. The dusk-to-dawn revelry at Sentosa featured a star-studded line-up of international DJs and regional acts, as well as exciting food concepts.
FLASHBANG 2017
Pop-up creative event Flashbang featured neon light art installations, music performances and retail and F&B offerings, attracting more than 240,000 visitors over the 22-day event period.
MARINA BAY SINGAPORE COUNTDOWN
More than 350,000 people ushered in 2018 at the Marina Bay Singapore Countdown, Singapore’s largest New Year countdown event. Revellers were treated to fireworks displays on the hour and a wide range of carnival activities and performances spread over four activity hubs located at The Float @Marina Bay, the Promontory, the Bayfront Event Space and the adjacent Civic District.
JAN
2018
MCDONALD'S CHINA RESTAURANT GENERAL MANAGERS' CONVENTION 2018
In January 2018, Singapore welcomed 3,500 general managers and senior management delegates from McDonald’s China for the first time. The convention was held at the Singapore EXPO Convention & Exhibition Centre.
SINGAPORE ART WEEK 2018
Singapore Art Week 2018 reinforced Singapore’s position as Asia’s leading arts destination by attracting both Singapore residents and international visitors. Audiences enjoyed a myriad of quality visual art experiences, from traditional to contemporary, at various events and venues across Singapore.
FEB
2018
CHINESE NEW YEAR LIGHT-UP 2018
Organised by the Kreta Ayer-Kim Seng Citizens’ Consultative Committee, the 2018 Chinese New Year Light-Up at Chinatown stretched across Eu Tong Sen Street, New Bridge Road and South Bridge Road. 2,188 handcrafted lanterns were designed in collaboration with the Singapore University of Technology and Design. Visitors could also enjoy the Festive Street Bazaar, a Flower Market and the Chinatown Chinese New Year Countdown Party.
SINGAPORE AIRSHOW 2018
The biennial Singapore Airshow continues to be Asia’s largest and one of the most important airshows in the world. The latest edition showcased state-of-the-art systems and equipment, related innovation and development for the aerospace and defence industry including stunning aerial acrobatics and static aircraft displays.
RIVER HONGBAO 2018
River Hongbao is an annual Lunar New Year event that celebrates Chinese cultures and traditions. The scenic waterfront festivities drew tourists and Singaporeans with performances by local and foreign acrobats and artists, traditional craft displays, carnival rides, games, and nightly fireworks and laser shows.
CHINGAY PARADE SINGAPORE 2018
Chingay 2018, with its theme “Cultural Funtasy”, showcased Singapore’s cultural diversity at Asia’s largest float parade and street performance. The Chingay parade (which means “the art of costume and masquerade” in Hokkien) filled the streets with vibrant floats, lion dances, stilt walkers and international troupes in colourful costumes.
MAR
2018
SINGAPORE DESIGN WEEK 2018
The fifth edition of Singapore Design Week, one of Asia’s premier design festivals, drew over 200,000 attendees across some 115 events. Highlights included new design district activations across various precincts, the inaugural Brainstorm Design Summit where global business and design leaders gathered in Singapore for the first time, and the long-standing trade exhibition International Furniture Fair Singapore.
MONEY 20/20 ASIA 2018
Money 20/20 organises the world’s largest events for payments and financial services providers. Hosted in Singapore in March 2018, the inaugural Money 20/20 Asia brought together over 3,500 industry leaders (one in four were C-level) from more than 70 countries to connect and learn about the future of money.
RCOG WORLD CONGRESS 2018
In 1991, Singapore was the first country (outside of the UK) to host this leading medical conference, featuring world renowned clinicians and researchers in the field of Obstetrics & Gynaecology. Returning to Singapore after 28 years, the RCOG World Congress 2018 drew a record breaking attendance of over 3,160 attendees from 82 countries.
YPO EDGE 2018
YPO EDGE 2018 drew over 2,800 business leaders and chief executives from more than 90 countries for a series of plenary sessions, discussions and networking around topics of leadership, economic opportunities and sustainability. Its impressive line-up of high profile speakers included Singapore’s Prime Minister Lee Hsien Loong and Founder of the Billie Jean King Leadership Initiative and former World No. 1 tennis player Billie Jean King.
SINGAPORE FESTIVAL OF FUN
The 10-day fiesta at Clarke Quay delivered a rollicking good time with its unique offering of three fun-packed festivals - Nickelodeon Fiesta, Clarke Quay StreetFest and International Comedy Festival Singapore. The events featured live street performances, stand-up comedy shows, photo opportunities with favourite TV characters, and music, activities and games.
HSBC WOMEN’S CHAMPIONS 2018
The 2018 HSBC Women’s World Championship is the 11th edition of Singapore’s biggest professional ladies golf event which featured top ranking players from around the world. The four-day festival was held at Sentosa Golf Club in Singapore, giving fans and spectators opportunities to get up close with their favourite golf stars and to party away at the event’s Power Hour after the tournament.

MARKETING SINGAPORE

TO THE WORLD

AWARDS &
ACCOLADES

SINGAPORE TOURISM BOARD

WHERE PASSION IS MADE POSSIBLE VIDEO
2 BRONZE FOR FILM CRAFT
Spikes Asia 2017
5 GOLD AND 5 SILVER IN THE AREAS OF FILM AND FILM CRAFT
The Gong Show 2017
STB'S TRAVEL INSURANCE CONSUMER EDUCATION CAMPAIGN - JUSTICE BAO
1 SILVER, 1 BRONZE
New York Festivals 2018 AME Awards
3 SILVER, 1 BRONZE
CCA Gong Awards
STB CHINATOWN COMES ALIVE ACTIVATION
4 BRONZE
CCA Gong Awards
STB 360 TRISHAW
1 SILVER
CCA Gong Awards
SIA SAFETY VIDEO
2 GOLDS, 1 SILVER
‍‍
CCA Gong Awards

ARTS

NATIONAL GALLERY SINGAPORE
BEST THEME ATTRACTION
‍‍
TTG Travel Awards 2017

ATTRACTIONS

SINGAPORE ZOO
RANKED #4 GLOBALLY
TripAdvisor Travellers’ Choice Awards 2017
UNIVERSAL STUDIOS SINGAPORE
#1 AMUSEMENT PARK IN ASIA
TripAdvisor Travellers’ Choice Awards 2017
BEST THEME PARK
Travel Weekly Asia Readers’ ChoiceAward 2017
ADVENTURE COVE WATERPARK
TOP 10 WATER PARKS IN ASIA
TripAdvisor Travellers’ ChoiceAwards 2017

MARKETING

JURONG BIRD PARK
BEST PR CAMPAIGN BY AN IN-HOUSE COMMUNICATIONS TEAM / PR AWARDS
Marketing Magazine
HALLOWEEN HORROR NIGHTS® 6, UNIVERSAL STUDIOS SINGAPORE
BEST EVENT (DIGITAL INTEGRATION) GOLD AWARD
The Marketing Events Awards 2017
MARKETING - YOUNG TRAVELLERS GOLD AWARD
Pacific Asia Travel Association Gold Awards 2017
ARTSCIENCE MUSEUM
GRAND PRIX AWARD WINNER FOR MOBILE CATEGORY (AUGMENTED MOBILE EXPERIENCE) - INTO THE WILD: AN IMMERSIVE VIRTUAL ADVENTURE
Spikes Asia Awards 2017
BEST EVENT -PR/GUERRILLA MARKETING STUNT (BRONZE) - NASA - A HUMAN ADVENTURE EXHIBITION, ASTRONAUT ACTIVATION.
The Marketing Awards 2017

BTMICE

SINGAPORE
BEST BT MICE CITY 2017 FOR THE SIXTH CONSECUTIVE YEAR
TTG Travel Awards 2017
ASIA-PACIFIC'S TOP CONVENTION CITY FOR THE 16TH CONSECUTIVE YEAR
International Congress and Convention Association Global Rankings 2017
TOP INTERNATIONAL MEETING CITY FOR THE 10TH YEAR
Union of International Associations Global Rankings 2017
#1 TOP ASIA PACIFIC DESTINATION
Cvent Top 25 Asia Pacific Destinations 2017
BEST CONVENTION BUREAU
CEI Asia Readers’ Choice Awards 2018
BEST BUSINESS CITY IN THE WORLD 2017
Business Traveller Asia-Pacific Awards
MARINA BAY SANDS
BEST CONVENTION & EXHIBITION CENTRE 2017
TTG Asia’s Travel Awards 2017
ASEAN MICEVENUE AWARD 2018-2020
ASEAN Tourism Standards Award 2018

CRUISE

SINGAPORE
BEST DESTINATION (PORT OR COUNTRY)
UK Cruise WAVE Awards 2018

DINING

TEAM SINGAPORE
BRONZE / 3RD PLACE
Mondial des Arts Sucrés 2018
CHAMPION
Hong Kong International Culinary Classic Competition (HKICC) 2017
CHAMPION
FHA Malaysia 2017 Junior Tiger Cup
JAKE KELLIE (BURNT ENDS)
CHAMPION
S.Pellegrino Young Chefs Southeast Asia Regional Final 2017
KOH HAN JIE (LES AMIS)
CHAMPION
Young Talent Escoffier Asia 2017
OVERALL CHAMPION
Young Talent Escoffier Global Finals 2018
ASIA'S 50 BEST RESTAURANTS 2018
- ODETTE - #5
- BURNT ENDS- #12
- WAKE GHIN- #23
- LES AMIS- #29
- CORNER HOURSE- #36
- JAAN - #44
- WHITEGRASS - #50
MICHELIN GUIDE 2017 (1 STAR)
- ALMA
- BÉNI
- BRACI
- CANDLENUT
- CHEEK BY JOWL
- CHEF KANG'S
- CORNER HOUSE
- CRYSTAL JADE GOLDEN PALACE
- CUT
- GARIBALDI
- HILL STREET TAI HWA PORK NODDLE
- IGGY'S
- IMPERIAL TREASURE FINE
   TEOCHEW CUISINE (ORCHARD)
- JAAN
- LABYRINTH
- LEI GARDEN
- LIAO FAN HONG KONG SOYA SAUCE
  CHICKEN RICE & NOODLE
- META
- OSIA
- PUTIEN (KITCHENER ROAD)
- RHUBARB
- SAINT PIERRE
- SHINJI (BRAS BASAH)
- SHINJI (TANGLIN ROAD)
- SUMMER PALACE
- SUMMER PAVILION
- SUSHI ICHI
- THE KITCHEN AT BACCHANALIA
- THE SONG OF INDIA
- WHITEGRASS
MICHELIN GUIDE 2017 (2 STAR)
- LES AMIS
- ODETTE
- SHISEN HANTEN
- SHOUKOUWA
- WAKU GHIN
- L’ATELIER DE JOEL ROBUCHON (CLOSED SINCE JUNE 2018)
MICHELIN GUIDE 2017 (3 STARS)
- JOEL ROBUCHON RESTAURANT (CLOSED SINCE JUNE 2018)

HOSPITALITY

MARINA BAY SANDS
FOUR STAR HOTEL
FOUR STAR SPA - BANYAN TREE SPA
Forbes Travel Guide Star Award 2017
RESORTS WORLD SENTOSA
BEST INTEGRATED RESORT (ASIA PACIFIC)
Travel Weekly Asia Readers’ Choice Award 2017
BEST INTEGRATED RESORT
TTG Travel Awards 2017
EQUARIUS HOTEL
ASIA'S LEADING HOTEL SUITE 2017
World Travel Awards 2017
RWS' ESPA
BEST HOTEL SPA
DestinAsia Readers’ Choice Awards 2017
LUXURY RESORT SPA COUNTRY WINNER
World Luxury Spa
SINGAPORE TATLER WEDDINGS SPA AWARDS
THE WAREHOUSE HOTEL
GRAND AWARD WITH SPECIAL MENTION
Design For Asia (DFA) Awards
ENABLING VILLAGE
GRAND AWARD WITH SPECIAL MENTION
Design For Asia (DFA) Awards
M SOCIAL
DX LEADER FOR OPERATIONAL TRANSFORMATION IN SINGAPORE
International Data Corporation Asia/Pacific’s Inaugural IDC Digital Transformation Awards
DX LEADER FOR OPERATIONAL TRANSFORMATION IN THE REGION
International Data Corporation Asia/Pacific’s Inaugural IDC Digital Transformation Awards

SUSTAINABILITY

RESORTS WORLD SENTOSA - HARD ROCK HOTEL
SINGAPORE GREEN HOTEL AWARD
2017 - 2018
Singapore Green Hotel Award 2017
MARINA BAY SANDS
ASIA PACIFIC BEST MANAGED SUSTAINABILITY AWARD OF THE YEAR
FMA Asia Pacific Awards of Excellence2017 by the International Faculty Management Association
ASEAN GREEN HOTEL AWARD
2018 - 2020
ASEAN Tourism Standards Award 2018
SHANGRI-LA HOTELS AND RESORTS
WINNER OF THE POSITIVE COMMUNITY IMPACT CATEGORY FOR 2017
Hotel Investment Conference Asia Pacific’s (HICAP) Sustainable Hotel Award
PARKROYAL ON PICKERING
ASIA'S LEADING GREEN HOTEL 2017
World Travel Awards

ENTERTAINMENT

ASIA’S 50 BEST BARS 2017
#1: MANHATTAN
#4: 28HKS
#6: OPERATION DAGGER
#11: TIPPLING CLUB
#12: ATLAS
#14: GIBSON
#17: EMPLOYEES ONLY
#20: NATIVE
#21: JIGGER & PONY
#29: D.BESPOKE
#30: NUTMEG & CLOVE
#35: THE OTHER ROOM
#38: SUGARHALL
WORLD ’S 50 BEST BARS 2017
#7: MANHATTAN – BEST BAR IN ASIA
#15: ATLAS - HIGHEST NEW ENTRY
#24: OPERATION DAGGER
#25: 28HKS
#31: TIPPLING CLUB
#47: NATIVE

DJ MAG TOP 100 CLUBS 2018
#3: ZOUK SINGAPORE
#67: CE LA VI

SINGAPORE TOURISM BOARD

WHERE PASSION IS MADE POSSIBLE VIDEO
2 BRONZE FOR FILM CRAFT
Spikes Asia 2017
5 GOLD AND 5 SILVER IN THE AREAS OF FILM AND FILM CRAFTS
The Gong Show 2017
STB'S TRAVEL INSURANCE CONSUMER EDUCATION CAMPAIGN - JUSTICE BAO
1 SILVER, 1 BRONZE
New York Festivals 2018 AME Awards
3 SILVER, 1 BRONZE
CCA Gong Awards
STB CHINATOWN COMES ALIVE ACTIVATION
4 BRONZE
CCA Gong Awards
STB 360 TRISHAW
1 SILVER
CCA Gong Awards
SIA SAFETY VIDEO
2 GOLDS, 1 SILVER
‍‍
CCA Gong Awards

ARTS

NATIONAL GALLERY SINGAPORE
BEST THEME ATTRACTION
TTG Travel Awards 2017

ATTRACTIONS

SINGAPORE ZOO
RANKED #4 GLOBALLY
TripAdvisor Travellers’ Choice Awards 2017
UNIVERSAL STUDIOS SINGAPORE
#1 AMUSEMENT PARK IN ASIA
TripAdvisor Travellers’ Choice Awards 2017
BEST THEME PARK
Travel Weekly Asia Readers’ Choice Award 2017
ADVENTURE COVE WATERPARK
TOP 10 WATER PARKS IN ASIA
TripAdvisor Travellers’ Choice Awards 2017

MARKETING SINGAPORE

TO THE WORLD

AWARDS &
ACCOLADES

MARKETING

JURONG BIRD PARK
BEST PR CAMPAIGN BY AN IN-HOUSE COMMUNICATIONS TEAM / PR AWARDS
Marketing Magazine
HALLOWEEN HORROR NIGHTS® 6, UNIVERSAL STUDIOS SINGAPORE
BEST EVENT (DIGITAL INTEGRATION) GOLD AWARD
The Marketing Events Awards 2017
MARKETING - YOUNG TRAVELLERS GOLD AWARD
Pacific Asia Travel Association Gold Awards 2017
ARTSCIENCE MUSEUM
GRAND PRIX AWARD WINNER FOR MOBILE CATEGORY (AUGMENTED MOBILE EXPERIENCE) - INTO THE WILD: AN IMMERSIVE VIRTUAL ADVENTURE
Spikes Asia Awards 2017
BEST EVENT - PR/GUERRILLA MARKETING STUNT (BRONZE) - NASA - A HUMAN ADVENTURE EXHIBITION, ASTRONAUT ACTIVATION.
The Marketing Awards 2017

BTMICE

SINGAPORE
BEST BT MICE CITY 2017 FOR THE SIXTH CONSECUTIVE YEAR
TTG Travel Awards 2017
ASIA-PACIFIC'S TOP CONVENTION CITY FOR THE 16TH CONSECUTIVE YEAR
International Congress and Convention Association Global Rankings 2017
TOP INTERNATIONAL MEETING CITY FOR THE 10TH YEAR
Union of International Associations Global Rankings 2017
#1 TOP ASIA PACIFIC DESTINATION
Cvent Top 25 Asia Pacific Destinations 2017
BEST CONVENTION BUREAU
CEI Asia Readers’ Choice Awards 2018
BEST BUSINESS CITY IN THE WORLD 2017
Business Traveller Asia-Pacific Awards
MARINA BAY SANDS
BEST CONVENTION & EXHIBITION CENTRE 2017
TTG Asia’s Travel Awards 2017
ASEAN MICE VENUE AWARD 2018-2020
ASEAN Tourism Standards Award 2018

CRUISE

SINGAPORE
BEST DESTINATION (PORT OR COUNTRY)
UK Cruise WAVE Awards 2018

DINING

TEAM SINGAPORE
BRONZE / 3RD PLACE
Mondial des Arts Sucrés 2018
CHAMPION
Hong Kong International Culinary Classic Competition (HKICC) 2017
CHAMPION
FHA Malaysia 2017 Junior Tiger Cup
JAKE KELLIE (BURNT ENDS)
CHAMPION
S.Pellegrino Young Chefs Southeast Asia Regional Final 2017
KOH HAN JIE (LES AMIS)
CHAMPION
Young Talent Escoffier Asia 2017
OVERALL CHAMPION
Young Talent Escoffier Global Finals 2018
ASIA'S 50 BEST RESTAURANTS 2018
- ODETTE - #5
- BURNT ENDS - #12
- WAKU GHIN - #23
- LES AMIS - #29
- CORNER HOUSE - #36
- JAAN - #44
- WHITEGRASS - #50
MICHELIN GUIDE 2017 (1 STAR)
- ALMA
- BÉNI
- BRACI
- CANDLENUT
- CHEEK BY JOWL
- CHEF KANG'S
- CORNER HOUSE
- CRYSTAL JADE GOLDEN PALACE
- CUT
- GARIBALDI
- HILL STREET TAI HWA PORK NODDLE
- IGGY'S
- IMPERIAL TREASURE FINE
  TEOCHEW CUISINE (ORCHARD)
- JAAN
- LABYRINTH
- LEI GARDEN
- LIAO FAN HONG KONG SOYA SAUCE
  CHICKEN RICE & NOODLE
- META
- OSIA
- PUTIEN (KITCHENER ROAD)
- RHUBARB
- SAINT PIERRE
- SHINJI (BRAS BASAH)
- SHINJI (TANGLIN ROAD)
- SUMMER PALACE
- SUMMER PAVILION
- SUSHI ICHI
- THE KITCHEN AT BACCHANALIA
- THE SONG OF INDIA
- WHITEGRASS
MICHELIN GUIDE 2017 (2 STAR)
- LES AMIS
- ODETTE
- SHISEN HANTEN
- SHOUKOUWA
- WAKU GHIN
- L’ATELIER DE JOEL ROBUCHON (CLOSED SINCE JUNE 2018)

MICHELIN GUIDE 2017 (3 STARS)
- JOEL ROBUCHON RESTAURANT (CLOSED SINCE JUNE 2018)

HOSPITALITY

MARINA BAY SANDS
FOUR STAR HOTEL
FOUR STAR SPA - BANYAN TREE SPA
Forbes Travel Guide Star Award 2017
RESORTS WORLD SENTOSA
BEST INTEGRATED RESORT (ASIA PACIFIC)
Travel Weekly Asia Readers’ Choice Award 2017
BEST INTEGRATED RESORT
TTG Travel Awards 2017
EQUARIUS HOTEL
ASIA'S LEADING HOTEL SUITE 2017
World Travel Awards 2017
RWS' ESPA
BEST HOTEL SPA
DestinAsia Readers’ Choice Awards 2017
LUXURY RESORT SPA COUNTRY WINNER
World Luxury Spa
SINGAPORE TATLER WEDDINGS SPA AWARDS
THE WAREHOUSE HOTEL
GRAND AWARD WITH SPECIAL MENTION
Design For Asia (DFA) Awards
ENABLING VILLAGE
GRAND AWARD WITH SPECIAL MENTION
Design For Asia (DFA) Awards
M SOCIAL
DX LEADER FOR OPERATIONAL TRANSFORMATION IN SINGAPORE
International Data Corporation Asia/Pacific’s Inaugural IDC Digital Transformation Awards
DX LEADER FOR OPERATIONAL TRANSFORMATION IN THE REGION
International Data Corporation Asia/Pacific’s Inaugural IDC Digital Transformation Awards

SUSTAINABILITY

RESORTS WORLD SENTOSA - HARD ROCK HOTEL
SINGAPORE GREEN HOTEL AWARD
2017 - 2018
Singapore Green Hotel Award 2017
MARINA BAY SANDS
ASIA PACIFIC BEST MANAGED SUSTAINABILITY AWARD OF THE YEAR
FMA Asia Pacific Awards of Excellence 2017 by the International Faculty Management Association
ASEAN GREEN HOTEL AWARD
2018 - 2020
ASEAN Tourism Standards Award 2018
SHANGRI-LA HOTELS AND RESORTS
WINNER OF THE POSITIVE COMMUNITY IMPACT CATEGORY FOR 2017
Hotel Investment Conference Asia Pacific’s (HICAP) Sustainable Hotel Award
PARKROYAL ON PICKERING
ASIA'S LEADING GREEN HOTEL 2017
World Travel Awards

ENTERTAINMENT

ASIA’S 50 BEST BARS 2017
#1: MANHATTAN
#4: 28HKS
#6: OPERATION DAGGER
#11: TIPPLING CLUB
#12: ATLAS
#14: GIBSON
#17: EMPLOYEES ONLY
#20: NATIVE
#21: JIGGER & PONY
#29: D.BESPOKE
#30: NUTMEG & CLOVE
#35: THE OTHER ROOM
#38: SUGARHALL
WORLD ’S 50 BEST BARS 2017
#7: MANHATTAN – BEST BAR IN ASIA
#15: ATLAS - HIGHEST NEW ENTRY
#24: OPERATION DAGGER
#25: 28HKS
#31: TIPPLING CLUB
#47: NATIVE

DJ MAG TOP 100 CLUBS 2018
#3: ZOUK SINGAPORE
#67: CE LA VI
CORPORATE GOVERNANCE
TILT YOUR PHONE
FOR OPTIMAL EXPERIENCE