Annual Report
2017/2018

ABOUT

SINGAPORE

TOURISM

BOARD

The STB is a statutory board under the Ministry of Trade and Industry of Singapore. It is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, it shapes a dynamic Singapore tourism landscape, and brings the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

The STB ensures that tourism remains an important and vibrant economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and promoting excellence in the tourism sector.
The STB is a statutory board under the Ministry of Trade and Industry of Singapore. It is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, it shapes a dynamic Singapore tourism landscape, and brings the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.


The STB ensures that tourism remains an important and vibrant economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and promoting excellence in the tourism sector.
VISION
A vibrant and inspiring Destination Singapore that we are proud of.
MISSION
To shape a dynamic tourism landscape for Singapore in partnership with the industry and community.

VALUES

CARE
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Care for One Another
We show empathy and care through supportive actions and encouraging words for one another and the community.

Nurture One Another
We promote a nurturing environment by supporting, helping out and looking out for one another.

Respect for One Another
We respect one another by listening to other points of views with an open mind and recognising the contribution/effort of one another.
COURAGE
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Dare to Speak
We speak up and share our thoughts with conviction and respect towards others.


Dare to Dream
We challenge traditions, norms and assumptions with fresh ideas and perspectives. We take bold steps to experiment and translate ideas to plans for the future.


Dare to Do
We endeavour to make a difference. We believe in making wise decisions in every circumstance, even if it means taking calculated risks in difficult or unclear situations.
INTEGRITY
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Behave Responsibly
We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board’s reputation.
PASSION
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Believe in our Purpose
We are energetic, driven and believe in the purpose of our work.


Driven to Excel
We love what we do and take pride in delivering impactful and quality work.
TEAM
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Succeed as a Team
We take responsibility for our individual roles and work together to contribute to STB’s success. We appreciate and recognise everyone’s effort and celebrate success together.


Bond as a Team
We seek to understand and respect individual differences. We make time to have fun together and put smiles on one another’s faces.


Learn as a Team
We learn from one another by sharing knowledge and resources and learning from successes/failures to achieve team success together.
AMERICAS

AMERICAS

Americas (New York)
Singapore Tourism Board
589 Fifth Avenue
Suite 1702
New York, NY 10017,
United States
EUROPE

EUROPE

United Kingdom (London)
Singapore Tourism Board
Singapore Centre
First Floor,
Southwest House
11A Regent Street
London, SW1Y 4LR,
United Kingdom
France (Paris)
Singapore Tourism Board
Marketing Representative
Interface Tourism
16 Rue Ballu
75009 Paris, France
Germany (Frankfurt)
Singapore Tourism Board
c/o Singapore Centre
Bleichstrasse 45
60313 Frankfurt, Germany
Italy (Milan)
Singapore Tourism Board
Marketing Representative
PR & GO UP Communication
Partners
via Fabio Filzi, 27
20124 Milan, Italy
Russia (Moscow)
Embassy of the
Republic of Singapore
Singapore Tourism Board
Per Kamennaya Sloboda 5
121099,
Moscow, Russian Federation
GREATER
CHINA

GREATER CHINA

China (Beijing)
Singapore Tourism Board
Unit 3101-3106
China World Tower 1
No.1 Jian Guo Men Wai Avenue
Beijing 100004,
People’s Republic of China
China (Shanghai)
Singapore Tourism Board
(Singapore Centre Shanghai)
Unit 1509-11
Shui On Plaza
333 Huai Hai Zhong Road
Shanghai 200021,
People’s Republic of China
China (Guangzhou)
Singapore Tourism Board
(Singapore Centre Guangzhou)
Unit 6104 CITIC Plaza
No. 233 Tianhe North Road
Guangzhou, Tianhe District
Guangdong 510613,
People’s Republic of China
China (Chengdu)
Singapore Tourism Board
(Singapore Centre Chengdu)
Unit 2102, F21, Tower 2, Raffles City, No. 3 Section 4, South Renmin Road, Chengdu, 610041, People’s Republic of China
Hong Kong
Singapore Tourism Board
Unit 3011 30/F
Tower 1 Times Square
1 Matheson Street
Causeway Bay, Hong Kong
Taiwan (Taipei)
Singapore Tourism Board
Marketing Representative
Prestige Public Relations
3F No. 29 Sec 1 An Ho Rd
Taipei 106, Taiwan
NORTH ASIA

NORTH ASIA

Japan (Tokyo)
Singapore Tourism Board
#1407 Marunouchi Building
2-4-1 Marunouchi,
Chiyoda-ku
Tokyo 100-6314, Japan
Korea (Seoul)
Singapore Tourism Board
9th Floor Kyobo Life Insurance
Co. Building
1, Jongno 1-ga,
Jongno-gu, Seoul
03154, South Korea
OCEANIA

OCEANIA

Australia (Sydney)
Singapore Tourism Board
11th Floor AWA Building
47 York Street
Sydney NSW 2000, Australia
Australia (Melbourne)
Singapore Tourism Board
Marketing Representative
GTI Tourism
Ms Kerrin Trenorden
Kerrin.Trenorden@gtitourism.com.au
SOUTHEAST
ASIA

SOUTHEAST ASIA

Malaysia & Brunei (Kuala Lumpur)
Singapore Tourism Board
Unit 6-3, Level 6
Menara Standard Chartered
30 Jalan Sultan Ismail
50250 Kuala Lumpur, Malaysia
Thailand & Myanmar (Bangkok)
Singapore Tourism Board
@ Singapore Centre
Unit 1702-1703
17th Floor Sathorn Square
Office Tower
98 North Sathorn Road, Silom,
Bangrak
Bangkok 10500, Thailand
Vietnam
Singapore Tourism Board
Unit 3, 11th Floor,
Saigon Centre,
Tower 2,
67 Le Loi Street,
District 1,
Ho Chi Minh City,
Vietnam
Indonesia (Jakarta)
Singapore Tourism Board
19th Floor, Unit 01,
Mayapada Tower 1
Jalan Jendral Sudirman Kav 28
Jakarta 12920, Indonesia
Indonesia (Surabaya)
Singapore Tourism Board
Sinar Mas Land Plaza
Wisma BII, Unit 1373, Level 13
Jalan Pemuda No. 60-70
Surabaya 60271, Indonesia
Philippines (Manila)
Singapore Tourism Board
17th Floor, 6788 Ayala Avenue
1226 Makati City
Manila, Philippines
SOUTH ASIA, MIDDLE
EAST & AFRICA

SOUTH ASIA, MIDDLE EAST & AFRICA

India (Mumbai)
Singapore Tourism Board
Singapore Centre
Unit 216/217, The Capital
G Block, Near ICICI Bank
Bandra Kurla Complex,
Bandra (East),
Mumbai 400051, India
India (New Delhi)
Singapore Tourism Board
Singapore Centre
Unit 4A,
4th Floor, Aria Tower
JW Marriott Asset Area 4
Delhi Aerocity,
Hospitality District
New Delhi 110037, India
India (Chennai & Bangalore)
Marketing Representative
T&A Consulting
Chennai
627 Regus
Business Centre
Level 6, 10/11 Dr.Radhakrishnan
Salai, Mylapore,
Chennai 600004,
Tamil Nadu, India
Bangalore
004 Workafella
Business Centre,
150/1 Infantry Road,
Bangalore
560001,
Karnataka, India
United Arab Emirates (Dubai)
Singapore
Tourism Board
Sultan Business
Centre,
Unit 209, Oud
Metha Road,
PO Box: 115804,
Dubai, United
Arab Emirates

REACHING FOR

THE WORLD

The STB’s mandate to grow Singapore’s tourism sector is reinforced by a robust overseas presence. Our global network of 21 offices and five marketing representatives promote Singapore as a destination in seven key regions.
AMERICAS
+
Americas (New York)
Singapore Tourism Board
589 Fifth Avenue
Suite 1702
New York, NY 10017,
United States
EUROPE
+
United Kingdom (London)
Singapore Tourism Board
c/o Singapore Centre
First Floor,
Southwest House
11A Regent Street
London, SW1Y 4LR,
United Kingdom
France (Paris)
Singapore Tourism Board
Marketing Representative
Interface Tourism France
16 Rue Ballu
75009 Paris, France
Germany (Frankfurt)
Singapore Tourism Board
c/o Singapore Centre
Bleichstrasse 45
60313 Frankfurt, Germany
Italy (Milan)
Singapore Tourism Board
Marketing Representative
PR & GO UP Communication
Partners
via Fabio Filzi, 27
20124 Milan, Italy
Russia (Moscow)
Embassy of the
Republic of Singapore
Singapore Tourism Board
Per Kamennaya Sloboda 5
121099,
Moscow, Russian Federation
GREATER CHINA
+
China (Beijing)
Singapore Tourism Board
Unit 3101-3106
China World Tower 1
No.1 Jian Guo Men Wai Avenue
Beijing 100004,
People’s Republic of China
China (Shanghai)
Singapore Tourism Board
(Singapore Centre Shanghai)
Unit 1509-11
Shui On Plaza
333 Huai Hai Zhong Road
Shanghai 200021,
People’s Republic of China
China (Guangzhou)
Singapore Tourism Board
(Singapore Centre Guangzhou)
Unit 6104 CITIC Plaza
No. 233 Tianhe North Road
Guangzhou, Tianhe District
Guangdong 510613,
People’s Republic of China
China (Chengdu)
Singapore Tourism Board
(Singapore Centre Chengdu)
Unit 2102, F21, Tower 2,
Raffles City, No. 3 Section 4,
South Renmin Road,
Chengdu, 610041,
People’s Republic of China.
Hong Kong
Singapore Tourism Board
Unit 3011 30/F
Tower 1 Times Square
1 Matheson Street
Causeway Bay, Hong Kong
Taiwan (Taipei)
Singapore Tourism Board
Marketing Representative
Prestige Public Relations
3F No. 29 Sec 1 An Ho Rd
Taipei 106, Taiwan
NORTH ASIA
+
Japan (Tokyo)
Singapore Tourism Board
#1407 Marunouchi Building
2-4-1 Marunouchi,
Chiyoda-ku
Tokyo 100-6314, Japan
Korea (Seoul)
Singapore Tourism Board
9th Floor Kyobo Life Insurance
Co. Building
1, Jongno 1-ga,
Jongno-gu, Seoul
03154, South Korea
OCEANIA
+
Australia (Sydney)
Singapore Tourism Board
11th Floor AWA Building
47 York Street
Sydney NSW 2000, Australia
Australia (Melbourne)
Singapore Tourism Board
Marketing Representative
GTI Tourism
Ms Kerrin Trenorden
Kerrin.Trenorden@gtitourism.com.au
SOUTHEAST ASIA
+
Malaysia & Brunei (Kuala Lumpur)
Singapore Tourism Board
Unit 6-3, Level 6
Menara Standard Chartered
30 Jalan Sultan Ismail
50250 Kuala Lumpur, Malaysia
Thailand & Myanmar (Bangkok)
Singapore Tourism Board
@ Singapore Centre
Unit 1702-1703
17th Floor Sathorn Square
Office Tower
98 North Sathorn Road, Silom,
Bangrak
Bangkok 10500, Thailand
Vietnam
Singapore Tourism Board
Unit 3, 11th Floor,
Saigon Centre,
Tower 2,
67 Le Loi Street,
District 1,
Ho Chi Minh City,
Vietnam
Indonesia (Jakarta)
Singapore Tourism Board
19th Floor, Unit 01,
Mayapada Tower 1
Jalan Jendral Sudirman Kav 28
Jakarta 12920, Indonesia
Indonesia (Surabaya)
Singapore Tourism Board
Sinar Mas Land Plaza
Wisma BII, Unit 1373, Level 13
Jalan Pemuda No. 60-70
Surabaya 60271, Indonesia
Philippines (Manila)
Singapore Tourism Board
17th Floor, 6788 Ayala Avenue
1226 Makati City
Manila, Philippines
SOUTH ASIA, MIDDLE EAST & AFRICA
+
India (Mumbai)
Singapore Tourism Board
Singapore Centre
Unit 216/217, The Capital
G Block, Near ICICI Bank
Bandra Kurla Complex,
Bandra (East),
Mumbai 400051, India
India (New Delhi)
Singapore Tourism Board
Singapore Centre, Unit 4A,
4th Floor, Aria Tower
JW Marriott Asset Area 4
Delhi Aerocity,
Hospitality District
New Delhi 110037, India
India (Chennai & Bangalore)
Marketing Representative
T&A Consulting
Chennai
627 Regus
Business Centre
Level 6, 10/11
Dr.Radhakrishnan
Salai, Mylapore,
Chennai 600004,
Tamil Nadu, India
Bangalore
004 Workafella
Business Centre,
150/1 Infantry
Road,
Bangalore
560001,
Karnataka, India
United Arab Emirates (Dubai)
Singapore
Tourism Board
Sultan Business
Centre,
Unit 209, Oud
Metha Road,
PO Box: 115804,
Dubai, United
Arab Emirates
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